From fashion and food to beauty and fragrance, everyone is becoming more Conscious. This puts upcycling at the forefront of sustainable solutions, by turning waste into new materials of higher value with a positive impact on the environment.
From fashion and food to beauty and fragrance, everyone is becoming more Conscious. This puts upcycling at the forefront of sustainable solutions, by turning waste into new materials of higher value with a positive impact on the environment.
Discover our Circular collection, a unique set of 100% Upcycled Fragrances created only with upcycled ingredients crafted into exceptional conscious fragrances that not only smell good but also reuse nature’s discarded elements by giving them a second life.
of the population consider Planet/Climate situation a major concern
Firmenich NNN BAROMETER July 2022of consumers state they would like to see more environmentally responsible fragrances
Firmenich Hub 2021
Global searches for
“upcycling meaning”
in last 5 years
Firmenich perfumers create conscious fragrances with upcycled ingredients
Inspired by nature, Nina by Nina Ricci composed by Master Perfumer Olivier Cresp, is a modern citrus-floral scent, bursting with positivity and a touch of playfulness. It is Clean, Vegan and contains 90% natural origin ingredients including Naturals Together™ responsibly sourced upcycled lemon essence from Italy. The discarded lemons from the food trade are repurposed and revalorized in this delightful fresh and tantalizing fragrance.
The new Palmolive UP! Body Wash collection in Europe featuring Upcycled Hero Ingredients with Citrus Peel, Rose Petals Infusion and Eucalyptus! Firmenich perfumers are proud to craft formulations with Upcycled ingredients that help bring to life CP's commitment to #Sustainability and #CircularEconomy! The new Palmolive UP! Body Wash formulas are also 97% biodegradable, of 96% natural origin ingredients and vegan!
Featuring upcycled jasmine flowers from our Naturals Together™ collection that were unsold at flower markets.
The upcycling of resources that would otherwise go to waste taps into the Zero Waste commitment.
