Welcome to a monthly newsletter powered by Firmenich Consumer Fragrances, where we harness Connected Insights to chart new paths and navigate our new reality together.
As some of us begin to emerge from COVID-19 lockdown, the world looks different. Our values, lives and habits have changed, and our living spaces have had to adapt. With 43% of the global population fully at home, our environments are becoming an expression of the way we live, shaping our everyday routines and fundamentally affecting our wellbeing.
We have identified six major shifts in consumer lifestyle that could disrupt our industry.
Firmenich Global Online Survey - over 6,000 consumers across 11 countries under quarantine
Firmenich Market & Consumer Innovation Group
Firmenich Social Media Intelligence
Firmenich Scentlounge Consumer Communities